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BCS 112: Lecture Schedule
Only students who are enrolled in the course may access the readings online. You must be logged
into Blackboard to download the course readings.
We will update this schedule and add readings throughout the semester, so please check back on the course Blackboard page for the most up to date information as the semester progresses.
| Instructor |
Week |
Date |
Topic |
Text |
Assignment |
| MKT |
01 |
01/18 |
Class Overview/Sample Topics
Two Systems: decision making, top-down effects, attention, & automaticity | pdf |
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| MKT |
02 |
01/23
01/25 |
Judgment Under Uncertainty: representativeness, availability, anchoring, & adjustment | pdf |
R-12 |
Tversky & Kahneman 1974 |
| MKT |
03 |
01/30
02/01 |
Choices, Values, & Frames | pdf |
R-13 |
Kahneman & Tversky 1983 |
| MKT |
04 |
02/06
02/08 |
Fast & Smart: pattern recognition
Words as patterns | pdf | pdf2 |
R-3 |
Hargreaves et al. 2011 |
| |
05 |
02/13
02/15 |
Discussion & Review
EXAM 1 |
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| MKT |
06 |
02/20
02/22 |
Selective Attention
Divided Attention | pdf |
R-4 |
Green & Bavelier 2003
Driving & Cell Phone Use |
| MKT |
07 |
02/27
02/29 |
STM & Working Memory | pdf |
R-5 |
TBA |
| MKT |
08 |
03/05
03/07 |
Long-Term Memory: encoding & retrieva | pdf |
R-6 |
TBA |
| |
09 |
03/12
03/14 |
SPRING BREAK |
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| MKT |
10 |
03/19
03/21 |
Memory Errors
Memory for Events | pdf | pdf2 |
R-7 |
TBA |
| |
11 |
03/26
03/28 |
Discussion & Review | pdf
EXAM 2 | Review |
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MKT
Guest? |
12 |
04/02
04/04 |
Concepts & Categories | pdf |
R-9 |
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| MKT |
13 |
04/09
04/11 |
Conversation, Language, & Speech | pdf |
R-10 |
Queen's English
Krajcik et al.
Brown-Schmidt et al. |
MKT
Guest? |
14 |
04/16
04/18 |
Language, Thought, & Embodied Cognition | pdf |
|
Cook & Tanenhaus 2008
TBA |
| MKT |
15 |
04/23
04/25 |
Vision in Natural Tasks | pdf |
R-11 |
Tea & Sandwiches
(Hayhoe, Land) |
| MKT |
16 |
04/30
05/02 |
Discussion & Review
EXAM 3
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Final Exam, Friday May 11 @ 12:30
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